AXA and XL Group reveal new branding

This new division will be named AXA XL and will operate under the master brand AXA. Its offerings will be identified along three main lines: • XL Insurance - which will comprise XL Group’s insurance business and AXA Corporate Solutions; and will include XL Art & Lifestyle, the combination of XL Group’s Fine Art and Specie business and AXA Art offerings; • XL Reinsurance - that will incorporate XL Group’s reinsurance business; • XL Risk Consulting - that will incorporate AXA Matrix and XL Group’s Property Risk Engineering GAPS. In addition, XL Group’s primary Lloyd’s syndicate will continue to be known as XL Catlin Syndicate 2003. “We are pleased to announce another milestone in the integration planning process with XL Group, which will see AXA become the #1 global P&C commercial lines insurer,” said Thomas Buberl, CEO of AXA, of the announcement. “Behind this new common branding and naming, I am excited to see the future creation of AXA XL, a division based on AXA’s and XL Group’s shared culture around people, operational excellence, and innovation. The combination of these attributes will position us perfectly to establish an even stronger brand leadership and bring a unique value proposition to our customers.” Greg Hendrick, CEO and president of XL Group added: “We recognise the opportunity we have ahead to take the mix of elements that make XL a success and bring them into the AXA family. I believe we will be stronger together. We are going to continue to put our clients and brokers at the heart of what we do.” The new branding and naming follows the announcement in June that XL Group’s shareholders had approved the agreement for AXA to acquire 100% of XL Group. The acquisition is expected to be completed during the second half of 2018, subject to customary closing conditions, including regulatory approvals, which remain pending. Until the acquisition closes, XL Group and AXA remain two separate companies.

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