BGL Group, the company behind the UK comparison website comparethemarket.com, has entered into the short-term car insurance business with the launch of new brand called Jaunt. The digital insurer offers car, van and motorhome insurance from as little as one hour to 30 days. Jaunt says it is tapping into the increasing customer demand to secure short-term insurance on a borrowed vehicle rather than owning or renting one. Provided in partnership with Dayinsure and underwritten by Aviva, it allows drivers to take out a comprehensive policy online within a few minutes without risking their own or the owner’s no-claims discount in the event of a claim, and with no impact on the annual policy on the vehicle. The launch of Jaunt is being supported by an advertising campaign targeting prime London Underground stations and tube carriages, together with a digital campaign via pay per click and programmatic adverts. BGL is a leading digital distributor of insurance and household financial services via brands including comparethemarket.com, Budget Insurance, Dial Direct and Beagle Street.